Challenge: A Philadelphia-based luxury brand specializing in women's sleepwear, accessories, and stationery sought to expand their digital presence and boost online sales. While they had an established retail business, their Facebook and Instagram advertising efforts were underperforming, generating a modest 1.73x ROAS.

Solution: I implemented a comprehensive Facebook Ads strategy focused on:
• Developing sophisticated audience targeting to reach high-intent luxury shoppers
• Creating and testing multiple creative variations to identify top performers
• Implementing systematic campaign optimization based on performance data
• Establishing a scalable campaign structure that could efficiently handle increasing budgets
• Continuously monitoring and adjusting bidding strategies to maintain profitability while scaling

Results: The strategy delivered exceptional results within a six-month period:
• Achieved a 4.77x ROAS, representing a 176% improvement
• Generated over $1M in attributed sales
• Successfully scaled ad spend by 20x while maintaining profitability
• Delivered a 1,323% increase in purchase volume compared to the previous period