Skills: Email Marketing & Automation (using Brevo formerly Sendinblue), Lead Nurturing, Sales Page Design and Creation (using WordPress), Copywriting (Emails, Sales Pages, Videos), CRO (Conversion Rate Optimization), Video Editing (using Camtasia), strategy.
Challenge: As part of the client's lead conversion strategy, the challenge was to create an email marketing automation that could generate a massive goodwill among the target audience. The ultimate goal was to pre-sell the client's service, so that when potential customers reached the sales landing page, they were already inclined to make a purchase. This required a deep understanding of the target audience's pain points and interests, as well as a strategic approach to crafting emails that would resonate with them and encourage them to take action.
Solution: To address the challenge, I developed a highly targeted email marketing strategy and automation that was designed to build a strong connection between the client's brand and their target audience. This involved conducting in-depth research into the target audience's pain points and interests, which enabled me to craft persuasive emails, landing pages and videos that spoke directly to their needs.
One of the key features of this strategy was the integration of different elements to create a complete sales funnel. I created three landing pages (video-sales pages), each featuring a video that provided valuable content that complemented the email content, and served to further build goodwill with the audience. The email sequence was optimized based on the recipient's behavior, so that if they watched video #1, they would receive an email with the link to video #2. If they watched video #2, they would receive an email sequence encouraging them to watch video #3. If, however, the recipient did not watch video #1, a different sequence of emails was sent with reminders to watch the video before moving on to the next stage. In this way, the email automation had different branches depending on the behavior of each individual recipient.
Results: The end result was an email automation that was highly effective at generating goodwill and pre-selling the client's service. The combination of personalized content, targeted landing pages, and an optimized email sequence led to a 50% increase in open rates and a 30% increase in click-through rates compared to previous email campaigns. Moreover, the conversion funnel and video content helped to increase engagement and build trust with the target audience, leading to a 25% increase in leads and a 15% increase in sales. Overall, this funnel was a powerful tool that helped to generate significant results for the client's business.