Challenge: A UK-based e-commerce business sought to increase sales and improve their Return on Ad Spend (ROAS) through Facebook Ads. The business needed a comprehensive strategy to effectively target and engage potential customers while maximizing the efficiency of their ad spend.

Solution: I developed and executed a complete Facebook Ads strategy tailored to the client's goals. This included structuring the campaigns, configuring the settings, creating compelling ad creatives and copy, and continuously analyzing and optimizing the performance of the ads. I also focused on regularly introducing new ads to maintain engagement and improve results. The campaign was managed with a budget of approximately £3,000.

Results: The strategy was highly successful, achieving a ROAS of over 5x, which significantly boosted the client's sales and provided a strong return on their investment, as reflected in the project's performance metrics.