REPUTATION

Today, anyone can make a comment about your business online, positive, or negative.

Our data shows that over 50 percent of consumers say that the first thing they do when considering working with a small business is to go online and research their reputation.

If you’re not proactively managing your reputation, you could be running into problems.

In fact, over 90 percent of people say that the feedback about a business they see online is just as important to them in making their decision as feedback directly from a friend or a relative.

RESELL

Before you invest the marketing dollars to advertise for new prospects or customers, it’s absolutely critical that you have the systems in place to maximize the lifetime revenue you’re getting from those customers.

This is the only way to ensure ROI from your advertising dollars.

Which means that you need to have systematic processes in place for up-selling them when they make their initial transaction. You need a system for cross-selling them with other complimentary products and services that you have, and then you need to resell them over time by keeping in touch with them and nurturing those relationships.

In fact, our experience shows that you need to keep in touch with everyone in your market at least once a month to remind them that you’re there, and remind them of your products and services.

REACH

Simply put, you need to make more people know about your business today than did yesterday.

What are you doing to reach out to more and more of your ideal prospects and customers? Are you making sure more of them know about your business, and know about the benefits you have to offer? Why should they buy from you instead of your competition?

You need to know the answers to these questions. If you’re not proactively reaching out to expand the universe of people that know about your business, your opportunities are always going to be limited, and ultimately the amount of growth you plan to achieve is going to be limited.

RETARGETING

There is an old ‘Rule of 7’ in marketing that says that a consumer needs an average of seven impressions before a prospect remembers your business and is likely to take some sort of action.

But that rule was created decades ago when we saw an average of 500 ads each day. That number has increased over 10X now, so it’s safe to say that the ‘Rule of 7’ probably needs to get bumped up as well.

Regardless of what that specific number is, we know we need to stay in front of prospects!

Retargeting allows us to make sure that the prospects that have already demonstrated some degree of interest in doing business with you - they already visited your site - are going to continue to see your business over and over again by showing them ads over time.

Because these ads are directed at warm prospects, it’s the highest ROI advertising you’ll ever do.